Ad Effectiveness White Papers, Software Downloads, Definition and Webcasts

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Ad Effectiveness Reports

Total cost of ownership: How much are you really spending to host your ad server? sponsored by OpenX WHITE PAPER: OpenX has calculated all the 'hidden' costs of hosting your own ad server. Read this white paper and understand the full range of costs such as technical infrastructure, soft-costs such as staff time, and risks associated with self-hosting. Posted: 23 Feb 2011 \| Published: 23 Feb 2011 TOPICS: Ad Serving \| Ad Tracking and Analysis \| Advertising \| Cost Benefit Analysis \| CRM Hosting \| Server Management \| Server Software \| Systems Management \| Systems Management Software \| TCO

MicroScope – September 2019: Helping digital transformation sponsored by MicroScope EZINE: The channel is helping customers to digitally transform their businesses to keep up with trends and plan for the future Posted: 08 Feb 2021 \| Published: 06 Sep 2019 TOPICS: Business IT Alignment \| Business Processes \| Business Service Management \| Business Systems \| Channel Management \| Channel Management Software \| Managed Security Services \| Managed Security Services Providers \| Passwords

Part 4: Establish Organizational Alignment sponsored by TechTarget WHITE PAPER: When sales and marketing talk about lead generation, tensions often arise. While disagreements are normal, there are important steps you can take to prevent them from undermining what you’ll need to continuously improve. Find out what those steps are – and how to successfully take them – in this expert e-book. Posted: 08 Feb 2021 \| Published: 12 Dec 2019 TOPICS: Market Research \| Market Segments \| Marketing \| Marketing Information Systems

Computer Weekly – 19 March 2019: How IT leaders should work with marketing sponsored by TechTarget ComputerWeekly.com EZINE: In this week's Computer Weekly, experts advise on how IT and marketing chiefs can work together to deliver a high-quality customer experience. We examine how supercomputers are transforming science by processing large-scale data analytics. And we look at a key ethical aspect of AI – how to explain the decisions an AI makes. Read the issue now. Posted: 08 Feb 2021 \| Published: 15 Mar 2019 TOPICS: Artificial Intelligence \| Computer Industry \| Computer Industry Organizations \| CRM \| Data Analytics \| Data Governance \| Data Management \| Data Management Software \| Marketing \| Marketing Information Systems

Today’s Market Realities Require New Demand Gen Strategies sponsored by TechTarget EBOOK: In this e-book, we discuss the shortcomings of the classical lead gen model and provide a framework you can use to improve productivity and effectively identify, pursue and manage real opportunities. Posted: 08 Feb 2021 \| Published: 03 Nov 2020 TOPICS: Market Research \| Market Segments \| Market Trends \| Marketing \| Marketing Information Systems \| Marketing Literature

Who You Gonna Call? sponsored by TechTarget EBOOK: Download this eBook to explore real-world examples of how Marketing, Sales and Customer Success leaders are using intent monitoring to align their teams and maximize opportunity capture across the entire revenue lifecycle. Posted: 08 Feb 2021 \| Published: 15 May 2020 TOPICS: Market Research \| Market Segments \| Market Trends \| Marketing

Owner’s Manual for the Modern Demand Gen Engine sponsored by TechTarget EBOOK: Download this e-book to learn how you can build a demand generation strategy that scales with your business to accelerate the pipeline and increase win rates. Posted: 08 Feb 2021 \| Published: 12 Mar 2020 TOPICS: CRM \| CRM Analytics \| CRM Best Practices \| CRM Services \| CRM Software \| Marketing

AI: Beyond the hype sponsored by TechTarget ComputerWeekly.com EGUIDE: Artificial Intelligence is red hot. But what lies beyond the hype? Once it was big data, then cloud, now it is artificial intelligence, and that sub-set of it which is machine learning, that's generating more heat than light. Is there business value here? Posted: 08 Feb 2021 \| Published: 06 Nov 2017 TOPICS: Artificial Intelligence \| Autonomic Computing \| Autonomous Systems \| Business Intelligence \| Business Intelligence Software \| Business Management \| Business Processes \| Business Systems

Building a Winning Sales Management Strategy sponsored by Xactly EGUIDE: Companies that want to grow often focus on the wrong tactics in their sales management strategy. This can not only lead to missed opportunities, but also to a waning sales culture. In this expert e-guide, discover 4 myths about sales management strategy and 5 tactics that will help you strengthen your sales culture. Posted: 27 Feb 2017 \| Published: 27 Feb 2017 TOPICS: CRM \| CRM Best Practices \| CRM Software \| Marketing \| Sales \| Sales and Marketing Software \| Sales Orders \| Sales Representatives	All resources sponsored by Xactly

Improving Your Sales Performance with the Right Tools, Strategy sponsored by Xactly EGUIDE: The goal of any business is to have a successful sales department. In this expert e-guide, learn what you need to do to improve your sales strategy. Discover how to overcome hurdles when choosing the right sales tools and applications for your business. Posted: 07 Mar 2017 \| Published: 01 Mar 2017 TOPICS: CRM \| CRM Software \| Marketing \| Sales \| Sales and Marketing Software	All resources sponsored by Xactly

Ad Effectiveness Reports