Succeeding in Customer Experience: Are Marketing Clouds Enough?
With the volume of customer data being collected today, many organizations are struggling to keep up when it comes to providing a unified customer experience. Legacy infrastructure and siloed applications cause a lack of visibility and squander the efforts made to deliver a consistent and meaningful CX.
To address these challenges, organizations have adopted a variety of marketing technologies, patched together in the hopes of creating a holistic view of the customer. However, with more tools, data accessibility is impeded and insights are delayed, creating additional headaches for marketing and IT teams.
Read on to learn why a composable customer data platform is crucial for CX success in 2023.