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Targeted Interactive Advertising: A Killer Revenue App
sponsored by Alcatel-Lucent
 | Video: | Posted: 20 Nov 2009
| | Premiered: | 20 Nov 2009 | |
Summary: |
Marcio Nespatti, Alcatel-Lucent, discusses the latest research on next generation advertising.
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Demo: Personalized content and Advertising
sponsored by Alcatel-Lucent
| Video: | Posted: 20 Nov 2009
| | Premiered: | 20 Nov 2009 | |
Summary: |
Charles Bahr of Alcatel-Lucent Multimedia Solutions Marketing and Christophe Senot of Bell Labs demonstrate the technologies that can be combined to create a personalized content and advertising experience across any screen.
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Avatars Proven to Increase Advertising Effectiveness
sponsored by Humanity Interactive
 | Case Study: | Posted: 09 Oct 2009
| | Published: | 30 Sep 2009 | |
Summary: |
Blue Rain commissioned Humanity Online to create an avatar for their character "Marcus OneNote" that could act, react, and interact with visitors to the OneNote Ad and landing page of the community site for OneNote. Read on to learn how avatars are increasing advertising effectiveness.
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Brand Management - Leveraging the Power of Integrated Marketing
sponsored by SAP America Inc
| White Paper: | Posted: 01 Feb 2008
| | Published: | 01 Feb 2008 | |
Summary: |
The evolution of consumer marketing causes everyone to think in new ways. Instead of reaching consumers through traditional media, Internet, product placement and word of mouth are good alternatives. Check out this paper for more information about integrated brand management.
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MORE SPECIFIC TOPICS:
Online Advertising |
Wireless Advertising