CASE STUDY:
Download this TechTarget case study to learn how TIBCO achieved true marketing transformation through the use of TechTarget marketing technology.
EGUIDE:
Download this exclusive guide to learn about a new method of lead scoring that uses automation to more accurately gauge where a customer is in the buyer lifecycle.
WEBCAST:
Join Megan Heuer and John Steinert in this webinar as they discuss how contact-level intent data can help you better recognize, engage and manage groups of people who are initiating a buyer’s journey in your target accounts.
WHITE PAPER:
In this brief, explore how individual lead counts and conversion metrics can distract organizations from producing pipeline and revenue, and how buying-group-aware measures enabled by the Demand Unit Waterfall™ can provide a more meaningful evaluation of the health of the B2B revenue engine.
EBOOK:
Read this presentation recap to see how teams can increase their productivity and yields from a market, an ideal customer profile (ICP) or a set of named ABM accounts with the latest intent data and AI-driven technologies.
EGUIDE:
In this exclusive e-guide, explore the major issues organizations face during the search for marketing automation tools, and get expert advice for marketers before rolling out multichannel marketing automation software.
WHITE PAPER:
Well-executed, lead management strategies can produce significant savings, reduce time spent in the funnel, and bring sales and marketing into closer concert -- so what constitutes a solid lead management strategy?
EBOOK:
Choosing the right CRM tool is essential for building a successful customer engagement strategy. This buyer's guide details how you can acquire the best CRM tool. Download now to explore features to consider in CRM tools that will help with your purchasing decisions, and learn how the future of your organization could impact your choice.
WHITE PAPER:
This informative resource explains the steps that business leaders can take to prevent and break down silos within their organizations, particularly within marketing departments.
