WHITE PAPER:
In this helpful resource, discover four keys to establishing successful integration of your CRM system and marketing automation. Explore how your sales, marketing, customer service, and accounting teams can work together to close the loop of great customer experience.
WHITE PAPER:
Does your customer relationship management (CRM) lack the agility and flexibility you need to effectively support sales and marketing professionals? Watch this webcast to learn about a CRM system that offers intelligent and flexible e-marketing capabilities with advanced follow-up features to help catch more prospects and close more sales.
EBOOK:
Amid the noise of burgeoning channels of communication, Salesforce's marketing automation platform helps companies address customer needs more personally.
EBOOK:
No matter where you are on your journey to Interactive Marketing, you can get there with the right marketing software solutions. When you achieve effective, efficient, measurable marketing that creates meaningful dialogue, you ensure increased lifetime customer value. This eBook reveals just some of the important steps along the journey.
sponsored by Silverpop Systems Inc. an IBM Company
WHITE PAPER:
Transactional emails are those which companies send to customers to confirm a purchase, notify shipping dates, deliver warranty information and it also provide marketers a rich opportunity to develop strong customer relationships.
WHITE PAPER:
This document outlines some of the standard best practices that can enhance email communications, including: segmentation, personalization, mobile optimization, and landing pages. It also includes mistakes to avoid to increase customer loyalty and nurture incoming leads.
WHITE PAPER:
This eBook provides informative statistics and practical tips for ensuring that the messages being sent by your business actually make it to your subscribers' inboxes.
sponsored by Silverpop Systems Inc. an IBM Company
WHITE PAPER:
This white paper reviews the key steps necessary to implement a transactional email marketing campaign. It also recommends methods to ease the pain of implementation while improving the results.
WHITE PAPER:
This whitepaper will detail seven key points that will help you quickly enhance your email-marketing program. You may also find some low hanging opportunities that you weren't aware you were missing.