Sales Channel Management White Papers

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Selling Solutions: How to Use the Pain Chain to Sell Technical Solutions
sponsored by ConnectWise
WHITE PAPER: This resource explores selling solutions for IT service providers. Learn about what a Pain Chain is, how it works, and how to use it as a successful sales strategy. When used correctly, the Pain Chain becomes a useful tool that can help strengthen your relationship with your clients.
Posted: 03 Jan 2012 | Published: 03 Jan 2012

ConnectWise

Optimize Your x86 Infrastructure: IBM Servers and Storage
sponsored by IBM
WHITE PAPER: You need to optimize your IT infrastructure to ensure future business success. This white paper explores an efficient, cost-effective, and easy-to manage approach to achieving this goal. Learn how to leverage the full potential of virtualization and discover a recommended storage system and its key benefits.
Posted: 17 Nov 2011 | Published: 01 Oct 2011

IBM

Cloud Quick Start Guide
sponsored by Channel Transformation Alliance
WHITE PAPER: Access this essential quick start guide to the cloud to learn about the top 3 things resellers should know about the cloud, how to define your cloud business model, 8 steps required to build a successful cloud practice, and much more!
Posted: 19 Jan 2012 | Published: 19 Jan 2012

Channel Transformation Alliance

Cross-Channel Commerce: A Consumer Research Study
sponsored by Oracle Corporation
WHITE PAPER: The number of channels which consumers use to research and purchase products or services is growing. This white paper takes a look at a recent survey of consumer buying habits in regards to the number of channels they use when shopping and how businesses can provide a better experience across these channels for their customers.
Posted: 25 Apr 2011 | Published: 25 Apr 2011

Oracle Corporation

Turning Shoppers into Advocates: The Customer Focused Retail Enterprise
sponsored by IBM Line of Business
WHITE PAPER: While retailers are heeding the daily drumbeat of pundits on the importance of focusing on the customer experience, a gap remains between what retailers are delivering and what shoppers expect.
Posted: 18 Jul 2007 | Published: 01 Dec 2006

IBM Line of Business

True Profiles: A Contemporary Method for Managing Customer Data
sponsored by Unica Corporation - An IBM Company
WHITE PAPER: As the internet changes the way of traditional marketing and communication, discover a “True Profile” as a means of understanding customer behavior, actions and preferences using analytics. Learn the 4 key components of True Profiles and the business benefits included.
Posted: 04 May 2011 | Published: 04 May 2011

Unica Corporation - An IBM Company

Omnichannel Shoppers Trendagram
sponsored by Hewlett-Packard Enterprise
WHITE PAPER: This brief infographic takes a by-the-numbers look at omnichannel shopping trends, customer expectations, and the key opportunities that are emerging for retailers.
Posted: 18 Dec 2013 | Published: 31 Aug 2013

Hewlett-Packard Enterprise

Four Effective Service Strategies that Drive Brand Advocacy
sponsored by Oracle Corporation
WHITE PAPER: This paper will provide answers, focusing on the four key aspects of service that can combine to create a "WOW!" experience: convenience, speed, relevance, and relationship.
Posted: 25 Apr 2011 | Published: 25 Apr 2011

Oracle Corporation

Delivering a Seamless Experience Across Every Channel
sponsored by IBM
WHITE PAPER: This white paper reveals the results of a survey of over 500 e-commerce and e-business professionals, and provides key insights and best practices for improving customer experiences across all channels.
Posted: 15 Nov 2013 | Published: 31 May 2013

IBM

How Understanding the "Omni-Consumer" Gains Their Loyalty
sponsored by Hewlett-Packard Enterprise
WHITE PAPER: With this white paper, you'll gain access to industry knoweldge about handling omnichannel operational challenges, allowing you to maximize efficiency and profitability. Use this resource to navigate customer engagements, with factors such as understanding the "omni-customer."
Posted: 18 Dec 2013 | Published: 31 Jul 2013

Hewlett-Packard Enterprise