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Read this research brief to understand why SiriusDecisions recommends operating demand creation programs that incorporate messaging and offers targeting the most critical roles within these buying groups, and how to avoid missed buying signals.
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What is B2B intent data and how can it help your organization? Inside, get a crash course on B2B intent data. Learn how B2B intent data can help your organization glean actionable insights, and uncover top intent use cases today.
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Well-executed, lead management strategies can produce significant savings, reduce time spent in the funnel, and bring sales and marketing into closer concert -- so what constitutes a solid lead management strategy?
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Many companies are still behind the curve when it comes to generating and processing sales contracts. Many still fax and physically sign documents - are e-signatures a graceful (and legal) solution?This white paper discusses the advantages of e-signatures, and how you can integrate them into the sales process successfully.
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Test-driven development (TDD), behavior-driven development (BDD), and domain-driven development (DDD) comprise an approach to BRMS development ensuring predictable and productive processes. In this white paper, learn how development teams can deliver products faster and keep pace with the demands of our rapid global marketplace.
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In this white paper, learn about Enterprise Process Automation (EPA), which is designed to unlock your organization's potential for speed, efficiency, accuracy, and compliance by creating alignment across the business and technical silos within a company.
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The growing popularity of technology trends such as mobile computing, social media, the cloud, and others calls for a new generation of adaptable, flexible applications. Check out this white paper to learn how "smart process applications" can provide the benefits of traditional packaged applications, but with added collaborative abilities.
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This eBook provides informative statistics and practical tips for ensuring that the messages being sent by your business actually make it to your subscribers' inboxes.
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In this white paper, learn how data mining and statistical analysis can dramatically improve patient care and satisfaction without stretching your budget.
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Many CRM systems lack an effective way to manage leads - that's where marketing automation comes in. In this resource, explore the benefits of a marketing automation tool, and learn how implementing marketing automation can increase your ROI on your CRM system.
